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Brand Positioning
Defining distinctive value propositions within global sustainability frameworks.
International Advisory · Est. Practice
Counsel for institutions operating across borders.
Communications, public affairs, and ESG advisory — anchored in the UN SDGs.
About
Bridging the Global North and Global South.
Osman Maiha is a sustainability-first communications and public affairs consultancy helping organizations bridge cultural and strategic gaps between the Global North and Global South.
Founded by Saad Ahmed, a strategic communications and public affairs specialist with more than 10 years of experience across public, private, and third-sector organizations spanning EMEA and the Americas.
The practice focuses on sustainability-driven communications, stakeholder engagement, and cross-border institutional influence — rooted in ESG priorities and the UN SDGs.
Saad Ahmed
Founder & Principal Advisor
Strategic Advisory Services
A focused practice. Nine capabilities.
Each engagement begins with discovery, ends with measurable institutional outcomes.
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Public Relations
Crafting narratives that resonate with international media and institutional stakeholders.
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Public Affairs
Navigating complex regulatory environments and shifting policy landscapes.
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Digital PR
Leveraging digital ecosystems to amplify sustainability-led achievements.
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Communications Consultancy
Strategic advisory for senior leaders directing cross-border initiatives.
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Content Auditing
Analysing existing assets for alignment with SDG and ESG commitments.
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ESG Communications
Transparently communicating environmental, social, and governance progress.
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Executive Branding
Positioning leaders as authoritative voices in sustainable development.
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Employer Branding
Attracting global talent through purpose-driven cultural narratives.
Media Kit & Prospectus
For partners and media seeking institutional detail.
A concise prospectus outlining services, sectoral experience, and the consultancy's approach to sustainable development advisory.
Download ProspectusPDF · forthcoming
Sustainability & Global Perspective
Built around sustainable development.
Structured, sustainability-first advisory for organisations navigating complex policy and development environments — anchored in the UN SDGs.
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Sustainability
Anchored in measurable contribution to the UN SDGs.
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Cultural Relevance
Strategies translated for the markets they must take root in.
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Institutional Trust
Credibility built through transparency and considered counsel.
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Cross-Border Fluency
Counsel that travels across EMEA, the Americas, and Africa.
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Long-Term Partnership
Advisory relationships that compound in value over years.
Knowledge Centre
Open-source insight on policy, sustainability, and influence.
An un-paywalled body of work intended to advance the conversation across emerging markets and established institutions alike.
FeaturedEmerging Markets•12 min read
Navigating the Decarbonisation Gap in the Global South
How regional policy shifts are redefining corporate responsibility for international firms operating across the African continent — and what genuinely durable communications look like in response.
Sustainability8 min read
The Return on Cultural Intelligence in ESG Reporting
Moving beyond standard metrics to communicate authentic social impact across borders.
Public Affairs10 min read
Trans-Atlantic Policy Alignment: A 2026 Outlook
Legislative trends shaping communications strategy for firms operating across EMEA and the Americas.
Global Communications6 min read
Bridging the Narrative Gap: North–South Perspectives
A strategic framework for culturally relevant communication in third-sector partnerships.
Testimonials
In the words of those we advise.
"Rare counsel that holds equal credibility in a regulator's office and a community partner's meeting."
FAQ
Questions, answered.
The questions boards, founders, and communications leads ask most often before we begin work together.
Don't see your question? Start a conversation.
Contact
Start a conversation.
Advisory enquiries, partnerships, and media engagements — answered within two working days.